Post by account_disabled on Mar 9, 2024 7:43:09 GMT 2
Based on this study, we therefore try to better understand what Programmatic Advertising is , its potential and some data regarding its growth in Italy in recent years. In the research, IAB nor from this definition: "Programmatic Advertising means the model of buying and selling online advertising spaces created using software platforms capable of automating and optimizing the process, allowing the display of totally personalized advertising content to a user in the exact moment in which this wants to display it.
This is an explanation which already explicitly expresses the greatest potential of this digital tool, i.e. the possibility not only of impacting, in an automatic and automated way, our target users of interest, but also of doing so in best moment in time and with content of real interest to Hong Kong Telegram Number Data the users themselves. Furthermore, through a complex system of rules and algorithms, Programmatic ADV is able to understand and analyze the User Experience and obtain a large number of data, so as to be able to optimize the purchase of advertising spaces , in real time.
All aspects that make Programmatic Advertising a tool that is certainly more performing than the classic negotiation activity between the person who intends to purchase the advertising space, the advertiser, and the person who owns it and wants to sell it, the publisher; a buying and selling process, which is in fact much longer and less effective from a segmentation point of view, compared to the automated Programmatic one. Having reached this point, let's see how this negotiation process takes place, specifically the Real Time Bidding method .
This is an explanation which already explicitly expresses the greatest potential of this digital tool, i.e. the possibility not only of impacting, in an automatic and automated way, our target users of interest, but also of doing so in best moment in time and with content of real interest to Hong Kong Telegram Number Data the users themselves. Furthermore, through a complex system of rules and algorithms, Programmatic ADV is able to understand and analyze the User Experience and obtain a large number of data, so as to be able to optimize the purchase of advertising spaces , in real time.
All aspects that make Programmatic Advertising a tool that is certainly more performing than the classic negotiation activity between the person who intends to purchase the advertising space, the advertiser, and the person who owns it and wants to sell it, the publisher; a buying and selling process, which is in fact much longer and less effective from a segmentation point of view, compared to the automated Programmatic one. Having reached this point, let's see how this negotiation process takes place, specifically the Real Time Bidding method .