Post by account_disabled on Mar 7, 2024 11:08:36 GMT 2
The sales network must no longer just represent the point of contact between the company and customers, but must also increasingly become a point of reference for the creation of content that can be combined with marketing. Most of the content is in fact created by marketing to help and support customers in their purchasing choices, ensuring that they become more informed and aware. The goal is to attract potential customers to the solution proposed by the company, but often this content has no effect.
The reason why this happens is that these inbound Germany Phone Number marketing strategies tend to generate content based on insights obtained from data, without focusing on actual contact with the market and customers. This contact, however, is essential for the sales network, which in fact knows perfectly the customers' pain points , what their needs are and what answers to provide to satisfy them in the best way. But these answers are nothing more than contents that can also be exploited in a communicative way.
So how can we use the sales network to create more effective content? Generate leads: how to create effective content In a world now overabundant with content, it is increasingly difficult to stand out and ensure that your efforts are converted into results. Quality is no longer enough today, the architecture of the contents must be reviewed to make them more effective. As Marcus Sheridan suggests in his book “They Ask, You Answer”, it is necessary to reverse the direction of communication, addressing the Bottom Of the Funnel (BOFU) first, rather than the Top or even outside the funnel. The BOFU is made up of leads who are ready to buy: they know they have a problem and are looking for a solution.
The reason why this happens is that these inbound Germany Phone Number marketing strategies tend to generate content based on insights obtained from data, without focusing on actual contact with the market and customers. This contact, however, is essential for the sales network, which in fact knows perfectly the customers' pain points , what their needs are and what answers to provide to satisfy them in the best way. But these answers are nothing more than contents that can also be exploited in a communicative way.
So how can we use the sales network to create more effective content? Generate leads: how to create effective content In a world now overabundant with content, it is increasingly difficult to stand out and ensure that your efforts are converted into results. Quality is no longer enough today, the architecture of the contents must be reviewed to make them more effective. As Marcus Sheridan suggests in his book “They Ask, You Answer”, it is necessary to reverse the direction of communication, addressing the Bottom Of the Funnel (BOFU) first, rather than the Top or even outside the funnel. The BOFU is made up of leads who are ready to buy: they know they have a problem and are looking for a solution.