Post by account_disabled on Feb 19, 2024 7:29:22 GMT 2
User testing sounds fancy. It sounds like white lab coats, checklists, two-way mirrors, and boringness. Plus, it has nothing to do with marketers; it’s for our UX and Design teams to worry about, right? But, really, user testing is the exact opposite — it has EVERYTHING to do with marketers. User testing is not about boringness or lab coats, it’s about putting a computer in front of real people and learning from what they do.
Strip away all of the fanciness, and it’s a Buy TG Database surefire way to make more money and delight our customers. That has marketing written all over it. But, the proof is in the pudding, so here are three ways that you as a marketer can benefit from user testing: 1) Find Out What People Do Before They Visit Your Landing Page Analytics tell you all about someone once they’re on your landing page, but what about everything they do before they arrive? Out of all of the possible sites, why did they choose yours? If you can have a deeper understanding of WHY people are coming to you, then you can use that information to give your visitors an even better experience.
An example about Hawaii Imagine you’re in charge of the marketing for a hotel in Hawaii and you want to know what people do before they get to your landing page. Recruit some people to, “start at Google and find a warm place to vacation.” Yup, that’s it. Don’t mention the name of your hotel. Don’t even mention where to vacation. Instead, just watch them go through the process and take note of what they do.
Strip away all of the fanciness, and it’s a Buy TG Database surefire way to make more money and delight our customers. That has marketing written all over it. But, the proof is in the pudding, so here are three ways that you as a marketer can benefit from user testing: 1) Find Out What People Do Before They Visit Your Landing Page Analytics tell you all about someone once they’re on your landing page, but what about everything they do before they arrive? Out of all of the possible sites, why did they choose yours? If you can have a deeper understanding of WHY people are coming to you, then you can use that information to give your visitors an even better experience.
An example about Hawaii Imagine you’re in charge of the marketing for a hotel in Hawaii and you want to know what people do before they get to your landing page. Recruit some people to, “start at Google and find a warm place to vacation.” Yup, that’s it. Don’t mention the name of your hotel. Don’t even mention where to vacation. Instead, just watch them go through the process and take note of what they do.